The reigning Trinidad and Tobago FA Trophy champions will be known as Adam's Construction San Juan Jabloteh when they run out for the 2011-2012 T&T Pro League season.
This was announced yesterday at a media conference in St Clair.
San Juan Jabloteh chairman Gerry Hospedales announced that the club had secured a title sponsor in Adam's Project Management and Construction Limited.
Jabloteh have a three-year relationship with their new sponsors, who replace former sponsors CLICO, the insurance giant which fell into financial difficulty a couple years ago.
Jabloteh have also forged relationships with TSTT and First Citizens, who will also sponsor the East club at various levels.
"We want to thank Adam's Construction for allowing their company to be identified with the upliftment of underprivileged communities in the East," Hospedales said.
Hospedales also thanked former major sponsor CLICO for partnering with the club for 16 years, until financial circumstances dictated otherwise. He said Jabloteh were greatly affected by the loss of CLICO sponsorship.
"They felt that in the circumstances the sponsorship was difficult to sustain," Hospedales said of the parting with CLICO. "But the good thing is that we were given transitional financing."
When looking for a new deal, Hospedales said Jabloteh looked for one main sponsor, in addition to several supplemental sponsors, because it was felt that in the current financial climate it was unlikely that any one sponsor would take on a similar role to CLICO.
And Hospedales said, even now, they are still looking for additional sponsors to help them achieve local and regional goals.
Jabloteh gets new sponsors.
By Nigel Simon (Guardian).
Cash-strapped T&T Pro League club, San Juan Jabloteh will now be officially known as Adam’s Construction San Juan Jabloteh, at least for the next three years.
This was stated by the club’s chairman, Jerry Hospedales at the signing of a Memorandum of Understanding (MoU) between Adam’s Project Management and Construction and Jabloteh at a media launch held at the residence of one of the club’s directors, Wilfred Espinet at #1 Mary Street, St Clair, yesterday.
The new major investors in the club will take over from Colonial Life Insurance Company Limited (Clico) which discontinued the sponsorhip of the club after 16 years, in September 2010, following the collapse of the major insurance company.
While he did not disclose the value of the three-year deal, Hospedales commended the owner of the ten-year-old company, Imtiyaz Adam for his decision to identify with the uplifting of the underprivileged communities of the East-West corridor.
In addition, First Citizens Bank (platinum) and TSTT (silver) are also on board as sponsors of the San Juan-based club while others have given reasonable assurances.
Despite the support for the club, Hospedales said there was need for additional resources if the club was to maintain its historical competitiveness not only in domestic but also regional competitions.
“Success in all avenues of sport and culture requires all businesses with appropriate commitments to social responsibility to engage the communities of T&T on a sustained basis.
In drawing reference to clubs in the Concacaf region, Hospedales said members of the board had taken notice of the approach by clubs in Central America mainly on how they attracted and what kind of sponsors they acquired.
“In Central America there is no one sponsor that fulfil the needs of any club while there seems to be no problem with conflict of interests as well. Actually we saw one club being sponsored both by Coca-Cola and Pepsi on its jersey.
“We took notice of this and what mattered most is the development of the players. Hospedales stressed that in order for clubs from T&T to be competitive at the Concacaf Champions League level a budget of more than US$2million was needed.