As part of its mandate to help kids become more active, Nestlé recently joined forces with the Football Factory Football Academy to host a successful summer camp focused on helping at-risk children. The Football Factory Summer Camp took place from August 1-5 at the Woodbrook Youth Facility in Port-of-Spain.
Participation was by subscription, but 40 of the children, who come from at risk areas, were fully sponsored following recommendations from their schools.
“The Football Factory Summer Camp is really a social development programme that teaches children life skills through the power of football,” says Terry Fenwick, founder of the Football Factory and the leader of the Camp, “our goal is to teach the kids discipline and leadership, and to help them learn to communicate, so that they have a better chance of succeeding in life.” Fenwick, a Former Tottenham Hotspur FC and England World Cup player and coach, started the Football Factory Summer Camp six years ago. Many of the local footballers whom he has coached pitch in at the Camp every year.
Nestlé’s Corporate Communications Manager, Denise d’Abadie says the company was very pleased to partner with the Football Factory: “This is a holistic youth development programme that reaches deep into communities to foster camaraderie and it really touches kids in need.” Nestlé’s sponsorship included the provision of MILO chocolate- malt beverages for the kids for the duration of the Camp, sponsorship of T-shirts for all of the young participants and a cash donation. In addition the Nestlé Wellness Caravan opened its doors to the kids for a full day of the Camp, and the company hosted a special two-hour Nutrition Lecture for Parents on Wednesday 3rd August.
“We were delighted to bring on board a huge brand like Nestlé,” says Mr. Fenwick, “It’s a perfect fit, because the Nestlé brand, through its many products, touches millions of at-risk kids around the globe.”