National Super League campaigners FC Santa Rosa has signed a sponsorship deal with Sports & Games. Details of the partnership were disclosed yesterday at a launch at AE Tactical Headquarters, Trincity Industrial Estate.
In return, the club will provide branding opportunities, ranging from the promotion of the company’s name and products its uniforms, banners and other signs on the fields as well as major promotion on its website and on social media.
Since its inception in 1992, the club has grown to be the pride of Arima, providing opportunities for budding players from the age of six years to realise their dreams. Under coach Keith Look Loy, a former national player, the club will enter the National Gas Company-sponsored National Super League for a sixth time.
Yesterday Look Loy said his club was very pleased to form the partnership, as it brings additional resources on the development process.
He explained; “This will assist in the development of the club's flag ship team, the Big Cannons. The Santa Rosa developmental and financial models do not include paying players. We are an amateur club with huge ambitions and we do all in our power to ensure our players are comfortable and could concentrate on playing football. Sports & Games will be providing employment for those of our players who need it.”
He said the sportswear giants support their approach to club development, emphasizing that this support will help to get people into seats and allow the team to generate income. “This is a huge step. In turn, we provide a platform for their marketing,” Look Loy explained.
Nicknamed ‘The Cannons’, the club comprises an Under-12, U-14 and U-16 team, as well as a senior team that was started in 2010 and participated in the Eastern Football Association’s (EFA) Second Division before earning promotion to the Super League in 2012/13. Last season, they finished 7th in the Super League, their best finish to date.
11